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Ad of the Week: Reddi-Wip’s “Work It :30″

This week will mark the first Ad of the Week winner based on a new award criteria. For some time now, we’ve been awarding Ad of the Week and subsequently Ads of the Quarter and Year based on the...

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Cover Girls Can and TGI Friday’s Burgers Definitely Can

  During the Sochi Olympic Closing Ceremony, Cover Girl debuted an ad that quickly gained viral media attention. With nearly three million views on YouTube, Cover Girl’s newest, empowering ad, “Girls...

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BLACKBOOK Category Snapshot: Casual Dining

  Among the 33 categories in the Ace Metrix BLACKBOOK, Casual Dining had the highest average Ace Score in 2013, moving ahead of 2012’s leader, Appliances, to secure the #1 position. Casual Dining has...

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Skechers Brings Comfort While TGI Fridays Cooks Up A Deal

  Skechers has been sprinting into the new year debuting seven unique pieces of creative already. It’s Skechers’ newest ad, however, that has consumers skipping. With towering Information, Relevance...

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Top Performing Ads Strike a Chord with America

  Wow. The first quarter of 2014 has been an incredible blur. Q1 wasbrimming with cool creative events: Brand of the Year, Ad of the Year, Super Bowl, Olympics, Oscars and the publishing of the...

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New Revlon, Walmart and TGI Fridays Ads Lead with Desire

  In a rare event, we have two Category Overachievers this week—Revlon and Walmart. Both advertisers successfully stirred consumers’ desire by focusing on a specific product and in doing so...

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Google and TGI Fridays Ad Campaigns Back For Another Win

  Google has now debuted seven new ads in September supporting its new “Okay Google” campaign, which features its voice recognition functionality. Its newest ad in the campaign focuses on the story of...

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Top Ads of Q3 2014 Entertain with Humor, Philanthropy and Information

  As we enter another busy holiday season, let’s first take a look back at what creative power we saw between July and October. We gathered more than 750,000 responses, and another 450,000 qualitative...

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Nationwide Plays Santa While TGI Fridays Entices Consumers

  Insurance isn’t usually a category you think of when discussing holiday ads, and rightfully so. The last time an insurance company even ran a holiday ad was in 2011. Nationwide just bucked the trend...

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TGI Fridays Cooks Up a Double Win in the New Year

  The new year is full of new beginnings, and many brands are sharing this sentiment with fresh pieces of creative. Last week, TGI Fridays debuted a mouthwatering 0:30 spot reminding consumers about...

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