Ad of the Week: Reddi-Wip’s “Work It :30″
This week will mark the first Ad of the Week winner based on a new award criteria. For some time now, we’ve been awarding Ad of the Week and subsequently Ads of the Quarter and Year based on the...
View ArticleCover Girls Can and TGI Friday’s Burgers Definitely Can
During the Sochi Olympic Closing Ceremony, Cover Girl debuted an ad that quickly gained viral media attention. With nearly three million views on YouTube, Cover Girl’s newest, empowering ad, “Girls...
View ArticleBLACKBOOK Category Snapshot: Casual Dining
Among the 33 categories in the Ace Metrix BLACKBOOK, Casual Dining had the highest average Ace Score in 2013, moving ahead of 2012’s leader, Appliances, to secure the #1 position. Casual Dining has...
View ArticleSkechers Brings Comfort While TGI Fridays Cooks Up A Deal
Skechers has been sprinting into the new year debuting seven unique pieces of creative already. It’s Skechers’ newest ad, however, that has consumers skipping. With towering Information, Relevance...
View ArticleTop Performing Ads Strike a Chord with America
Wow. The first quarter of 2014 has been an incredible blur. Q1 wasbrimming with cool creative events: Brand of the Year, Ad of the Year, Super Bowl, Olympics, Oscars and the publishing of the...
View ArticleNew Revlon, Walmart and TGI Fridays Ads Lead with Desire
In a rare event, we have two Category Overachievers this week—Revlon and Walmart. Both advertisers successfully stirred consumers’ desire by focusing on a specific product and in doing so...
View ArticleGoogle and TGI Fridays Ad Campaigns Back For Another Win
Google has now debuted seven new ads in September supporting its new “Okay Google” campaign, which features its voice recognition functionality. Its newest ad in the campaign focuses on the story of...
View ArticleTop Ads of Q3 2014 Entertain with Humor, Philanthropy and Information
As we enter another busy holiday season, let’s first take a look back at what creative power we saw between July and October. We gathered more than 750,000 responses, and another 450,000 qualitative...
View ArticleNationwide Plays Santa While TGI Fridays Entices Consumers
Insurance isn’t usually a category you think of when discussing holiday ads, and rightfully so. The last time an insurance company even ran a holiday ad was in 2011. Nationwide just bucked the trend...
View ArticleTGI Fridays Cooks Up a Double Win in the New Year
The new year is full of new beginnings, and many brands are sharing this sentiment with fresh pieces of creative. Last week, TGI Fridays debuted a mouthwatering 0:30 spot reminding consumers about...
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